This is the second year in a row that Alex Negranza of Seattle, Washington, has volunteered his skills and talents to the coffee program at TED; both in 2013 at TEDActive in Palm Springs, and again this year at TEDActive in Whistler. Mr. Negranza put together a wonderful video for us that highlights the coffee/tea service in Whistler this year, and also explained what inspired him to participate in the TEDCoffee experience:
“Despite our communities and cultures, taste preferences and training, there’s a beautiful thing in coffee that unites us all: it’s the drive to serve someone a coffee that changes the way they approach their morning ritual. Almost a decade ago, I was entrapped by the idea that if I couldn’t understand something as simple as a cup of coffee, how was I going to take on the rest of my day…. and down the rabbit hole I went. I spent years reading, training, traveling, and countless sleepless nights of over-caffeination trying to wrap my head around a way to serve up that “A-Ha!” moment to a consumer. That moment that the light bulb clicks on…that moment when we share something that transcends the morning ritual…that moment when we, as baristas, turn into culinary alchemists and share black gold to a palate that’s only known charcoal and ash: that moment, created by depth and breadth of flavor and a story of scores of people united by a cause across handfuls of countries. Sure, it is something as simple as a cup of coffee- but nothing is ever as simple as it seems. And everything starts as an idea.